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Meet The Founder

Sterling Wong

Founder of Leads On Demand Inc.

In 2007, our founder Sterling Wong relocated to Mississauga, Ontario. It was an unknown city to him, but he saw the potential. Still, as a new agent signed up with Re/Max, Sterling knew he had to find a way to generate business starting from scratch.

With no network or funds to spend on advertising, Sterling taught himself the algorithms of Google, better known as SEO (Making a website become the top of Google search results organically), to generate leads. With the constant changes with SEO and Google, Sterling shifted his focus toward SEM (Making a website become the top of Google search results via Pay-Per-Click). This allowed him to generate leads in any geographical area and pinpoint the exact type of lead he wanted in a matter of days instead of years with SEO. He knew how to generate first-time home buyers, million-dollar listings, or pre-construction leads, all with his prior experience with SEO focusing on keyword data and funnel optimization.

At this moment, he knew he had to streamline this process and developed Leads On Demand Inc. Sterling’s vision is to level the playing field, and share the platform with every real estate agent worldwide!

Featured in

LEADS ON DEMAND AWARDS

Background

Sterling Wong has over 15 years of experience in sales and is considered a pioneer in internet marketing specializing in residential real estate. Sterling has the ability to analyze and create value for online projects by being a founder of various online real estate ventures. Through the firm’s unique understanding of the marketplace, he’s able to provide services regular home buyer, sellers and real estate/mortgage agents cannot find anywhere else.

  • An award-winning agent with Re/Max from 2007–2011.
  • During that time, business was generated through online SEO & SEM strategies, which transformed into the Leads On Demand generating machine.
  • Left Re/Max in 2012 with a GCI of over $350,000 and moved his lead gen technology to launch his on brokerage, which has grown 52% YoY.
  • Sterling is also a licensed Mortgage Broker since 2005 handling both mortgages and real estate since conception.

Founder and CEO of Search Corp.

Search Realty Corp.

By utilizing SEO & SEM strategies, Sterling was able to reach 52% YoY growth in his first 3 years as a real estate agent. When he realized that he was onto something that had the potential to change the world of real estate, he decided to start his own brokerage, Search Realty Corp., with a focus on lead generation technology.

Even in the early stages of his business, the mission was clear for Sterling – to use the tools that helped him succeed and pass them on to others so they could pursue their goals and build a successful business of their own. By offering perks like zero desk fees, access to cutting-edge technology, training and free leads, new agents who were starting out with no experience or capital had the means to build a successful business with the help of Search Realty.

By maintaining a strong focus on utilizing the best tools and technology to serve the needs of home buyers, sellers and agents, Search Realty was getting noticed and quickly grew into a recognizable brand. In a short period of time, Sterling went from having 1 real estate agent to over 300 and rapidly grew his online following.

Google Partnership

Search Realty Corp soon became Canada’s only real estate brokerage to be a certified Google partner in 2016. This also defined Search as the only brokerage that was focusing on internet marketing to improve both the customer and agent experience. As a proud Google partner, Search Realty connected agents with proven innovative marketing solutions, increasing conversions through advanced search and advertising functions.

Fastest Growing Company

In 2018, Search Realty Corp had a 1942% growth revenue over the past 5 years (fiscal 2013 to 2018). In 2021, the company had an 86% compounded growth rate from 2018 to 2020 alone. Because of such rapid growth, Search Corp. was soon featured on numerous award lists for fastest growing companies, including the 2018 and 2019 Growth500 List, Deloitte’s 2020 Technology Fast 500™ list, the Globe and Mail’s Canada’s Top Growing Companies for 2020 and 2021, and the Financial Times Fastest Growing Companies 2020 and 2021.

Great Place To Work

As a global authority on high-trust and high-performing workplaces, Great Place to Work® also certified Search Realty Corp based on employees’ ratings for credibility, respect, fairness, pride and camaraderie. It’s yet another testament to Sterling’s ongoing commitment to creating an environment where agents can feel supported with unlimited opportunities to grow and succeed.

Search Mortgage Corp.

In 2015, Sterling opened Search Mortgages Corp., a mortgage brokerage working with over 100 different lenders to further service the needs of consumers today. This quickly gained attention and led to Sterling being featured as one of Canada’s Young Gun’s Top 100 Real Estate Professionals Under 35 by REP Magazine.

Leads On Demand Inc

After 10 years of research and development, Sterling launched Leads on Demand™ to real estate agents across Ontario in 2020.  This game-changing technology provided agents with scalable lead generation in any city, on demand. Through keyword optimization strategies and Google ads, the system enabled agents to produce as many qualified leads as they desired within 24 hours. Thus, it eliminated the typical costly, time-consuming marketing tactics and sped up the entire conversion process.

Search Corp.

With 3 successful operations in motion, Sterling decided to restructure the company in 2019 into a real estate holding corporation. Search Realty Corp. became the parent company for its known subsidiaries – Search Realty, Search Mortgage and Leads on Demand.

Search Franchise

By leveraging digital marketing solutions and cloud-based tools, Sterling was able to replicate the process to quickly grow his business from a solo operation to over 300 buyer agents, spanning numerous offices across Ontario with further plans to expand throughout Canada. This repeatable and scalable process is the foundation of his franchise business today.

Philanthropic Work

Sterling Wong has also been recognized for his philanthropic work in the city – most notably his sponsorship at the Hospital for Sick Children in Toronto.  Spending time himself as a child in the hospital, Wong was motivated to give back with a percentage of all commissions earned by Search Realty to contribute to improving children’s healthcare. Today, those donations have accumulated more than $50,000 and have earned Wong a permanent placement on the SickKids wall of donors.